When all you read is gloom, turn here for a much different perspective.

Saturday, February 13, 2010

Valentines Day Drives Blossom-Oriented Business

This Valentine’s Day is not only the most romantic day of the year, it also hints at budding life for the recovering economy.

For many in the east, life remains buried under several feet of snow, but florists across the country say that this Valentine’s Day may be one of their best ever.

Mary Reynolds, of Frederic’s Flowers in Bedford, VA, says this holiday is shaping up to be one of the best she’s had in 15 years. “We have Friday, where you can deliver to the businesses or the schools, and then you have Saturday and Sunday also to deliver to the homes,” she said.

Other florists have also reported high order volumes:

Calvin Mitchell, who owns Leo Wood Florist, said his business has been “very, very busy.”

At Haddonfield Floral Company in the Philadelphia suburb of Haddonfield, N.J., owner D.W. Janszky said that online and phone orders have been strong — especially on Wednesday when so many people were snowed in.

And the snow didn't slow the orders.  Michael Caruso, vice president of Caruso Florist in Washington DC, said he rented four-wheel-drive vehicles to pick up employees and make deliveries.  "We've been in business since 1903 and this isn't the first storm we've weathered," Caruso said, "Our motto is 'Rain or snow or 6 below, we go.'"

Joan Arthur, owner of Arthur’s Flower Cart, says snow has made deliveries in some VA residential areas difficult, but that "business has been booming. I feel like we’ve been blessed. We are delivering as hard as we can go."


  1. GNE,

    I assume that you have selected this song to emphasize the point that a recession can often bring changes for the good, such as appreciation for what we have and the little things in life that we used to take for granted, as opposed to a buy-in of the doom and gloomsters who are mistakenly comparing the current recession to the Great Depression of the 1930s?


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